Case study · VR game

VR Goalkeeper: a VR football game for a brand activation

Delivered for Coca-Cola

A headset football game where the player defends the goal. Built for a queue: short rounds, instant restart, and a score the crowd can read from outside the stand.

  • VR
  • Sports
  • Meta Quest
  • Activation
A player wearing a VR headset defending a goal at a Coca-Cola FIFA World Cup activation, with the game view shown on a screen beside them.

Players step into the goal and face a sequence of shots, diving for saves with their own hands rather than a controller stick. Rounds are deliberately short so a queue keeps moving, and the round ends on a clean number the host can call out.

The build targets standalone headsets, so there is no PC, no tether and no operator laptop in the middle of the stand. A staff member can reset between players with a single action, which matters far more on a busy floor than any graphical feature.

What we built

  • Game design and mechanic tuning for short activation sessions
  • VR development for standalone headsets
  • Brand integration across the goal, ball, environment and score UI
  • Operator flow: reset, session length and hand-off between players

Formats

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