Custom game development for brand activations and events

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You bring the brief.
We build the game.

Custom games and interactive experiences for activations, exhibitions and campaigns — built for your agency, under your name when you need it.

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    VR games

    Headset-native games designed for a queue, not a demo room.

    VR experiences
  2. 02 / 04

    Phone & QR games

    Playable from a phone camera in seconds. No app store, no download, no install.

    Browser & QR games
  3. 03 / 04

    AI experiences

    Interactive technology that produces something the visitor takes away.

    AI & experiential
  4. 04 / 04

    Motion-tracked games

    Camera and body tracking. Nothing to hold — the visitor is the controller.

    Motion & camera

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Selected work

Built and
delivered

01 VR Goalkeeper Delivered for Coca-Cola

See the work

Playable demo

Don’t take our word for it. Take a penalty.

A browser penalty shootout: five kicks against a keeper who reads your swipe. It is the same kind of game we put on a stand, with your client’s name on the boards. Mouse, touch or keyboard.

Play the demo

What we build

Seven ways a brief becomes something people can play.

Most projects start as a sentence — “something interactive on the stand”. These are the forms that sentence usually takes. A headset is only one of them.

    Full capabilities

    What we are

    A game studio that plugs into your activation.

    An agency wins a brief that needs something interactive. There is no game team in the building, and the deadline is real.

    That is the call we take. Interactify designs and builds the playable part — the game, the installation software, the thing people queue for — while you keep the client, the creative and the credit. We are software-first, so the build travels to wherever the activation is happening.

    What we build For agencies

    White-label partnership

    Your client never has to hear our name.

    You own the relationship, the concept and the presentation. We are the technical team behind it — under NDA, under your brand, invisible in the credits if that is what the job needs.

    How the partnership works

    P1 · You keep

    • The client. We do not approach them, before or after.
    • Your branding. The build ships as your agency’s work.
    • The concept. A sketch and a deadline is enough to start.

    P2 · We handle

    • The NDA, first. Signed before we look.
    • The pitch prototype. A playable build beats a slide about a game.
    • The delivery. Software ships anywhere; hardware stays local.

    Process

    From brief to a build that survives the show floor.

    How it gets delivered

    Software-first, on purpose.

    We do not run a global warehouse of rental kit, and that is an advantage rather than a gap. A build can be sent, installed and updated remotely, so the same game can run on two continents in the same week without shipping a crate between them.

    QR & browser
    Nothing to install. Plays on the phone already in the visitor’s hand.
    Your screens
    Touch tables, kiosks, totems and LED walls supplied in the stand build.
    Standalone headsets
    No tethered PC sitting in the middle of the activation.
    Windows builds
    For installations needing full performance, or that must run offline.
    Hardware by your partner
    We specify exactly what is needed and build against it.

    Technology is just the tool. The game is what people remember.

    Got a brief that needs something interactive?

    Send the concept, the deadline and the constraints. You will get an honest answer about what is achievable in the time available — including when the answer is that it is not.