Custom game development for brand activations and events
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You bring the brief.
We build the game.
Custom games and interactive experiences for activations, exhibitions and campaigns — built for your agency, under your name when you need it.
Start a project-
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VR games
Headset-native games designed for a queue, not a demo room.
VR experiences -
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Phone & QR games
Playable from a phone camera in seconds. No app store, no download, no install.
Browser & QR games -
03 / 04
AI experiences
Interactive technology that produces something the visitor takes away.
AI & experiential -
04 / 04
Motion-tracked games
Camera and body tracking. Nothing to hold — the visitor is the controller.
Motion & camera
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What we build
Seven ways a brief becomes something people can play.
Most projects start as a sentence — “something interactive on the stand”. These are the forms that sentence usually takes. A headset is only one of them.
What we are
A game studio that plugs into your activation.
An agency wins a brief that needs something interactive. There is no game team in the building, and the deadline is real.
That is the call we take. Interactify designs and builds the playable part — the game, the installation software, the thing people queue for — while you keep the client, the creative and the credit. We are software-first, so the build travels to wherever the activation is happening.
White-label partnership
Your client never has to hear our name.
You own the relationship, the concept and the presentation. We are the technical team behind it — under NDA, under your brand, invisible in the credits if that is what the job needs.
P1 · You keep
- The client. We do not approach them, before or after.
- Your branding. The build ships as your agency’s work.
- The concept. A sketch and a deadline is enough to start.
P2 · We handle
- The NDA, first. Signed before we look.
- The pitch prototype. A playable build beats a slide about a game.
- The delivery. Software ships anywhere; hardware stays local.
Process
From brief to a build that survives the show floor.
How it gets delivered
Software-first, on purpose.
We do not run a global warehouse of rental kit, and that is an advantage rather than a gap. A build can be sent, installed and updated remotely, so the same game can run on two continents in the same week without shipping a crate between them.
- QR & browser
- Nothing to install. Plays on the phone already in the visitor’s hand.
- Your screens
- Touch tables, kiosks, totems and LED walls supplied in the stand build.
- Standalone headsets
- No tethered PC sitting in the middle of the activation.
- Windows builds
- For installations needing full performance, or that must run offline.
- Hardware by your partner
- We specify exactly what is needed and build against it.