Case study · VR game

VR Cricket: a VR sports game for first-time players

Delivered for Coca-Cola

A headset cricket game built around one repeatable moment — face the delivery, time the shot, read the score. Designed to be understood without instructions.

  • VR
  • Sports
  • Meta Quest
  • Activation
A player in a VR headset playing a shot at a Sprite-branded activation, with the in-game cricket pitch on a screen alongside.

Cricket translates well to VR because the core action is already a single, well-understood physical motion. The build concentrates on that moment: the delivery, the timing window and the immediate, readable result.

The activation had to work for players who had never worn a headset. Onboarding is handled inside the game rather than by a staff briefing, so a first-time player understands what to do within a few seconds of putting the headset on.

What we built

  • Game design around a single repeatable sports mechanic
  • VR development for standalone headsets
  • In-headset onboarding for first-time VR players
  • Brand integration and score presentation

Formats

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