Case study · Event game
Penalty Shootout: a real-ball football game for an event
Delivered for ARADA
A penalty shootout played with a real ball against a projected goal — one player on the turf, everyone else watching.
Penalty shootouts work at events because the rules need no explanation and every attempt has a binary, public outcome. The player strikes an actual ball down a turf lane at a full-width projection, and the result reads instantly to everyone watching.
Because the goal is projected rather than screened, the whole installation is the brand’s: the stadium, the hoardings and the keeper are all art-directed, and changing the client means changing the build, not the hardware.
What we built
- Game design for a spectator-facing competitive format
- Projection-scale presentation and readable score states
- Scoring and competition flow
- Brand integration across the stadium, hoardings and UI
Formats
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